Taught course

Public Relations and Digital Communications

Institution
University of Salford · School of Arts and Media
Qualifications
MA

Entry requirements

A good honours degree (2:1 or above) but appropriately experienced applicants will be considered for entry in line with the University’s Accrediation of Prior Learning (APL) procedure.

Months of entry

September

Course content

This course offers a hands-on practical approach to this exciting discipline, underpinned by a strong academic foundation.You will gain a solid grounding in the theory and practice of Public Relations and Digital Communications, preparing you for a career in this constantly changing and evolving industry.

A key element of the course will focus on content creation – an emerging area within Public Relations and Digital Communication. You will benefit from a multimedia approach, learning how to use different techniques – including social media, video and content management – to optimise the effectiveness of communicating in a digital age.
As well as exploring the history of PR and how its relationship with journalism has developed and evolved over the years, you will examine the ethical issues surrounding PR and the ways PR can contribute to the management and protection of an organisation or individual’s reputation.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiries
Email
course-enquiries@salford.ac.uk
Phone
0161 295 4545