Minimum 2:1 or an approved qualification.
Months of entry
About the course
Accredited by the Chartered Institute of Marketing
On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.
An MBA can help you change direction or progress faster within your organisation. A specialist MSc can take you into a particular field of management such as human resources, finance or marketing. You might be inspired to set up a company of your own.
How we teach
We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere.
We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research.
We bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.
The perfect learning environment
Sheffield University Management School moved to a newly refurbished building in 2013. Close to the Students’ Union, Sheffield city centre and the Peak District, these high-quality facilities are designed to stimulate study and the exchange of ideas.
The School is Triple Crown accredited, placing it in the top one per cent of business schools globally. Courses are also accredited by EQUIS and AACSB, as well as specialist institutions including the Chartered Management Institute, the Chartered Institute of Personnel and Development, the British Psychological Society, the Chartered Institute of Logistics and Transport, the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, and the Institute of Consulting. For more about accreditation see our website.
Semester one – Sheffield
Introduction to Marketing; Global Marketing; Marketing Communications; International Consumer Behaviour; Contemporary Marketing Research.
Semester two – Hong Kong Baptist University
International Marketing Research; International Services Marketing Management; Socially Responsible Marketing in an International Context; Strategic Marketing; Project Dissertation.
Information for international students
Overall IELTS grade of 6.5 with a minimum of 6 in all components
Qualification and course duration
Course contact details
- Postgraduate Admissions Tutor
- +44 (0)114 222 3376