Global Marketing Management

Entry requirements

Minimum 2:1 honours degree or an approved professional qualification.

Months of entry

September

Course content

Accredited by the Chartered Institute of Marketing

On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Teaching

• Lectures
• Seminars
• Case studies
• Group work for collaborative learning
• Web-based discussion groups

Assessment

• Individual assignments
• Group projects
• End-of-semester examinations
• Dissertation

Please see our University website for the most up-to-date course information: https://www.sheffield.ac.uk/postgraduate/taught/courses

Information for international students

Overall IELTS grade of 6.5 with a minimum of 6.0 in each component, or equivalent.