Taught course

Global Marketing Management

Institution
University of Sheffield · Management School
Qualifications
MSc

Entry requirements

Minimum 2:1 or an approved qualification.

Months of entry

September

Course content

About the course

Accredited by the Chartered Institute of Marketing


On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Your career

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

An MBA can help you change direction or progress faster within your organisation. A specialist MSc can take you into a particular field of management such as human resources, finance or marketing. You might be inspired to set up a company of your own.

How we teach


We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research.

We bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

The perfect learning environment

Sheffield University Management School moved to a newly refurbished building in 2013. Close to the Students’ Union, Sheffield city centre and the Peak District, these high-quality facilities are designed to stimulate study and the exchange of ideas.

Accreditation


The School is Triple Crown accredited, placing it in the top one per cent of business schools globally. Courses are also accredited by EQUIS and AACSB, as well as specialist institutions including the Chartered Management Institute, the Chartered Institute of Personnel and Development, the British Psychological Society, the Chartered Institute of Logistics and Transport, the Chartered Institute of Marketing, the Chartered Institute of Purchasing and Supply, and the Institute of Consulting. For more about accreditation see our website.

Semester one – Sheffield

Introduction to Marketing; Global Marketing; Marketing Communications; International Consumer Behaviour; Contemporary Marketing Research.

Semester two – Hong Kong Baptist University


International Marketing Research; International Services Marketing Management; Socially Responsible Marketing in an International Context; Strategic Marketing; Project Dissertation.

Information for international students

Overall IELTS grade of 6.5 with a minimum of 6 in all components

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Admissions Tutor
Email
pmgt_help@sheffield.ac.uk
Phone
+44 (0)114 222 3376