Taught course

Marketing

Institution
University of South Wales · University of South Wales
Qualifications
MSc

Entry requirements

A minimum 2:2 Honours degree or an equivalent qualification, or in exceptional circumstances, three years’ or more significant managerial experience.

If you already hold the CIM Professional Postgraduate Diploma, you may be able to gain exemptions from this course. Applicants may be required to attend an interview.

Months of entry

September, February

Course content

The MSc Marketing course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. You will focus on how research can inform practice, and strengthen performance in complex modern markets. What’s more, you will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications. Studying the MSc Marketing will encourage you to challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service-dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands, and learn how to communicate with the end consumer and other stakeholders through traditional and new media.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Enquiries and Admissions
Email
enquiries@southwales.ac.uk