Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification. A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science and Sociology. Work experience in a related field is not a requirment but can compensate for degree subject/grades. Applications assessed on individual merit.
Months of entry
The rise of digital and online marketing has created two key business challenges – how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate. With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.
Compulsory modules include: Introduction to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing
Optional modules include: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management
Information for international students
Fees and funding
Qualification and course duration
Course contact details
- Business and Law
- +44 (0)23 8059 4393