Taught course

Marketing Management

Institution
University of Southampton · Faculty of Law, Arts and Social Sciences
Qualifications
MSc

Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification). Applicants with relevant work experience are encouraged to apply.

International Applicants: English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Months of entry

September

Course content

With its unique focus on the digital and analytical aspects of marketing, this masters degree will equip you with the skills employers are looking for.

MSc Marketing Management will introduce you to the fundamentals of marketing theory and practice, with a focus on strategic decision-making, designing and managing research projects, data-driven marketing and digital marketing.

You will learn from active research academics and experts with close links in industry. You will also have a rare opportunity to learn how to use R analytics software. Recent graduates from this course are now working with big brands including Accenture, John Lewis, HP and Lego.

Core/Compulsory modules include: Introduction to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data
Driven Marketing; Digital Marketing.

Optional modules include: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@soton.ac.uk
Phone
+44 (0)23 8059 4393