Taught course

Marketing Management

University of Southampton · Faculty of Law, Arts and Social Sciences

Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification). Applicants with relevant work experience are encouraged to apply.

International Applicants: English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Months of entry


Course content

With its unique focus on the digital and analytical aspects of marketing, this masters degree will equip you with the skills employers are looking for.

MSc Marketing Management will introduce you to the fundamentals of marketing theory and practice, with a focus on strategic decision-making, designing and managing research projects, data-driven marketing and digital marketing.

You will learn from active research academics and experts with close links in industry. You will also have a rare opportunity to learn how to use R analytics software. Recent graduates from this course are now working with big brands including Accenture, John Lewis, HP and Lego.

Core/Compulsory modules include: Introduction to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data
Driven Marketing; Digital Marketing.

Optional modules include: Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management

Information for international students


Fees and funding


Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Business and Law
+44 (0)23 8059 4393