Taught course

Marketing Management

Institution
University of Southampton · Faculty of Law, Arts and Social Sciences
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification. A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science and Sociology. Work experience in a related field is not a requirment but can compensate for degree subject/grades. Applications assessed on individual merit.

Months of entry

September

Course content

With its unique focus on the digital and analytical aspects of marketing, MSc Marketing Management will equip you with the skills employers are looking for. You’ll gain a thorough grounding in key marketing concepts and techniques, both online and offline. A choice of optional modules, such as the popular Luxury Marketing module, will enable you to pursue your career interests. And you’ll learn from active researchers whose close links with industry ensure the course reflects the latest thinking in the sector.

Cumpulsory modules: Introduction to Marketing; Customer Insight; Integrated Marketing Communications; Measuring Marketing Effectiveness, Strategic Marketing Decisions; Designing and Managing Research Projects; Data Driven Marketing; Digital Marketing

Optional modules:
Data Analytics; Luxury Marketing; Strategic Brand Management; Business Ethics; Web Analytics; Design Thinking in Marketing; Project Management

Plus dissertation

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@soton.ac.uk
Phone
+44 (0)23 8059 4393