Taught course

Marketing Management

Institution
University of Southampton · Faculty of Law, Arts and Social Sciences
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Months of entry

September

Course content

This programme is designed for recent graduates who wish to pursue a marketing career. It offers detailed understanding of marketing functions, in terms of delivering corporate and customer value, and you will develop interpersonal skills alongside a critical understanding of the competitive environment and the demands this places on organisations.

Core Modules:

  • Introducing to Marketing;
  • Customer Insight;
  • Integrated Marketing Communications;
  • Measuring Marketing Effectiveness, Strategic Marketing Decisions;
  • Designing and Managing Research Projects;
  • Data Driven Marketing;
  • Digital Marketing.

Optional Modules:

  • Data Analytics;
  • Luxury Marketing;
  • Strategic Brand Management;
  • Business Ethics;
  • Web Analytics;
  • Design Thinking in Marketing;
  • Project Management.

For further information, please visit our website.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
Pgapply.FBL@soton.ac.uk
Phone
+44 (0)23 8059 4393