Taught course

Digital Marketing

Institution
University of Southampton · School of Management
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification. A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science and Sociology. Work experience in a related field can compensate for degree subject/grades. Applications assessed on individual merit.

Months of entry

September

Course content

Digital marketing techniques have become an integral part of organisations’ marketing strategies, generating demand for graduates who can make effective use of new and emerging platforms. On this specialised masters degree, taught in only a few UK universities, you’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises. In addition, there are plenty of opportunities outside the course to practise your skills and grow your networks. One example is the innovative Digital Champions initiative, through which you could undertake paid digital projects on behalf of the University. You’ll be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary Web research. Their expertise ensures the course reflects the latest developments in the field.

Compulsory modules: Advanced Digital Communications; Building Customer Insight; Marketing Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects

Plus dissertation

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@soton.ac.uk
Phone
+44 (0)23 8059 4393