Taught course

Digital Marketing

University of Southampton · School of Management

Entry requirements

A UK bachelor’s degree with upper second-class honours or higher (or equivalent overseas qualification) in a relevant subjects that includes some business, management or marketing study (IT is not essential). Applicants with relevant work experience are encouraged to apply.

English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Months of entry


Course content

As one of just a few specialist digital marketing masters degrees in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry.
You will be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary web research. The curriculum is regularly updated to keep pace with new developments and trends in digital and data-driven marketing.
Our students are equipped for success in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy.

Core/Compulsory modules include: Advanced Digital Communications; Building Customer Insight; Marketing Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects

Information for international students


Fees and funding


Qualification and course duration


full time
12 months

Course contact details

Business and Law
+44 (0)23 8059 4393