Taught course

Digital Marketing

Institution
University of Southampton · School of Management
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification. A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science and Sociology. Work experience in a related field can compensate for degree subject/grades. Applications assessed on individual merit.

Months of entry

September

Course content

One of just a few specialist digital marketing masters degrees in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry. The course reflects the latest thinking in the field, informed by expertise within the Business School and our cross-disciplinary links with the University’s Web Science Institute, a globally renowned centre for Web research.

Compulsory modules: Advanced Digital Communications; Building Customer Insight; Marketing Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects

Plus dissertation

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@soton.ac.uk
Phone
+44 (0)23 8059 4393