Taught course

Digital Marketing

Institution
University of Southampton · School of Management
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit.

Months of entry

September

Course content

Digital marketing is totally pervasive in marketing today, both in terms of online trading and digital communications. This MSc is particularly suitable for students who have studied marketing at undergraduate level and wish to develop a deeper understanding of the tools and techniques available to marketers operating in a multi-channel world.

Modules: Advanced Digital Communications; Building Customer Insight; Marketing Communications and Media Management; Design Thinking in Marketing; Marketing in the 21st Century; Retailing in the Digital Age; Web Analytics; Web Applications; Designing and Managing Research Projects

For more information please see our website

Information for international students

IELTS 6.5 or TOEFL 580 required. Pre-sessional English language courses available. English language support courses are provided free of charge throughout the year for postgradautes. We hold a 3 day International Students' Welcome programme for new international students just before the start of the academic year. www.southampton.ac.uk/international/

Fees and funding

www.southampton.ac.uk/postgraduate/feesandfunding/pgfundbyschool.html

www.southampton.ac.uk/postgraduate/feesandfunding/

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
Pgapply.FBL@soton.ac.uk
Phone
+44 (0)23 8059 4393