Taught course

Marketing Analytics

University of Southampton · School of Management

Entry requirements

A UK bachelor's degree with upper second-class honours or higher (or equivalent overseas qualification) with some element of quantitative study such as marketing, analytics, economics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Applicants with relevant work experience are encouraged to apply.

English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

Months of entry


Course content

MSc Marketing Analytics is a unique course, bringing together Southampton Business School’s world leading expertise in digital marketing and data analytics.

This masters degree covers key concepts and techniques that will enable you to manage and analyse big data to inform marketing decisions, preparing you for a successful career in this fast-growing sector.

Students on this masters degree also have a rare opportunity to learn SAS and R software and many graduates are ready to take the SAS exams to become a certified SAS Base Programmer. Former graduates have gone on to work for companies such as BMW and Starbucks.

Core/Compulsory modules include: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy.

Optional modules include: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; Internet Intermediaries and Data Protection Law; Software for Data Analysis and Modelling; Forecasting; Revenue Management

Information for international students


Fees and funding


Qualification and course duration


full time
12 months

Course contact details

Business and Law
+44 (0)23 8059 4393