Taught course

Marketing Analytics

University of Southampton · School of Management

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification; applications assessed on individual merit. IELTS – 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking is required.

Months of entry


Course content

This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. After studying this programme, students will be well equipped to work in the analytical area to draw actionable insights from “Big Data”.

Modules: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy Optional modules: Consultancy Skills; Project Management; Internet intermediaries and data protection law; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management.

For further information, please visit our website.

Information for international students

IELTS 6.5 or TOEFL 600 required. Pre-sessional English language courses available. Further information available on the School website. www.southampton.ac.uk/international/

Fees and funding



Qualification and course duration


full time
12 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations33
Written coursework / continuous assessment33
Dissertation34 (15000 words)

Course contact details

Business and Law
+44 (0)23 8059 4393