Taught course

Marketing Analytics

Institution
University of Southampton · School of Management
Qualifications
MSc

Entry requirements

Minimum upper second-class degree from a UK university, or equivalent overseas/professional qualification. A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science and Sociology. Work experience in a related field is not a requirment but can compensate for degree subject/grades. Applications assessed on individual merit.

Months of entry

September

Course content

Southampton Business School offers the only course in the UK specialising in marketing analytics. Our MSc in Marketing Analytics will provide you with the knowledge and practical skills to unlock the potential of big data to inform sound marketing strategies, preparing you for a successful career in this fast-growing sector.

Compulsory modules: Marketing in the 21st Century; Building Customer Insight; Data Analytics; Text Mining and Social Network Analytics; Designing and Managing Research Projects; Web Analytics; Credit Scoring and Data Mining; Using Big Data for Consultancy

Optional modules: Consultancy Skills; Project Management; Luxury Marketing; Digital Marketing; Strategic Brand Management; SAS Software for Data Analysis and Modelling; Forecasting; Revenue Management

Plus dissertation

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@soton.ac.uk
Phone
+44 (0)23 8059 4393