Taught course

Digital Marketing

University of Southampton · Social Sciences

Entry requirements

A UK bachelor’s degree with upper second-class honours or higher (or equivalent overseas qualification) in a relevant subject that includes some business, management or marketing study (IT is not essential). Applicants with relevant work experience are encouraged to apply.

Months of entry


Course content

As one of just a few specialist MSc Digital Marketing masters in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry.
You will be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary web research. The curriculum is regularly updated to keep pace with new developments and trends in digital and data-driven marketing.
Our students are equipped for success in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy.

Core/Compulsory modules: Marketing in the 21st Century; Marketing Communications and Media Management; Building Customer Insight; Retailing in the Digital Age; Web Applications; Web Analytics; Designing and Managing Research Projects; Advanced Digital Communications; Design Thinking in Marketing; Dissertation.

Information for international students


Fees and funding


Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Southampton Business School
+44 (0)23 8059 4393