Taught course

Design (Global Advertising and Branding)

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Lower second-class degree unless otherwise stated, or an equivalent standard in other qualifications approved by the University.

Months of entry

September

Course content

The advertising and branding industry is undergoing massive change as new technologies alter the way marketing professionals communicate with their target customers and understand the consequences of their campaigns. In this programme you will learn how advertising is created. We will explore ‘the advertising pitch’, target audience identification and segmentation, creative strategies, briefs, carry out appraisals of creative ideas and evaluate campaigns. Through a range of set projects and live industry briefs you will build a critical awareness of the advertising industry and the challenges it faces today. While creative issues and brand design are examined in depth, this programme is aimed at people who wish to manage the process and become the next generation of advertising leaders rather than those who wish to become creatives or designers in their own right.

Compulsory and corr modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding 1 and 2, and Final Project

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@southampton.ac.uk
Phone
+44 (0)23 8059 4393