Taught course

Design (Advertising Design Management) (Management based pathway)

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Honours degree (minimum 2.2) or equivalent qualification or experience..

Months of entry

September

Course content

Students learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, and the appraisal of creative ideas and campaign evaluation; they build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications' tools work.

Core modules: Design 1 and 2; Research skills; Final Project.
Optional modules:
Contemporary issues 4; Entrepreneurship; Digital marketing communications; Global marketing; Design: Interpreting the Language of Design.

For further information, please visit our website.

Information for international students

www.southampton.ac.uk/international/

Fees and funding

www.southampton.ac.uk/postgraduate/feesandfunding/pgfundbyschool.html

www.southampton.ac.uk/postgraduate/feesandfunding/

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@southampton.ac.uk
Phone
+44 (0)23 8059 4393