Taught course

Design (Fashion Marketing and Branding)(Management based pathway)

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Lower second-class degree or above, or an equivalent standard in other qualifications approved by the University.

Months of entry

September

Course content

Fashion Marketing and Branding will enable you to engage with the complex marketing and branding challenges facing fashion brands in a global industry. You will develop the skills required to understand and build fashion brands, and how to use design-led solutions to meet modern marketing and management challenges. A distinctive feature of this programme is the focus on understanding fashion consumer behaviour and fashion brands from emerging markets/ economies. Whether your interests lie with luxury, fast fashion, lifestyle or other fashion brands, you will gain an understanding of how to apply your knowledge in a dynamic industry. Teaching on this programme is provided by staff with many years of experience in the fashion and creative industries, and you will practise skills that will be directly transferable to a working environment or to further research-based postgraduate study.

Compulsory and core modules: essional and Academic Skills, Fashion Marketing and Branding: Key Issues and Trends, Fashion Marketing and Branding 1 and 2, Final Project (critical paper)

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@southampton.ac.uk
Phone
+44 (0)23 8059 4393