Taught course

Design (Global Advertising and Branding)

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Lower second-class degree unless otherwise stated, or an equivalent standard in other qualifications approved by the University.

Months of entry

September

Course content

On the MA Global Advertising and Branding you’ll learn about the different stages of the advertising management process, from strategy development and pitching through to campaign evaluation. You’ll also build a critical awareness of the global advertising industry, exploring the impact of technological developments and engaging with current industry debates.

The course is taught by lecturers with many years of industry experience, some of whom are current practitioners, ensuring your education is up to date and relevant to today’s industry. It brings together a distinctive combination of professional and research expertise, including advertising strategy and visual analysis, plus a unique focus on creative problem-solving techniques that you won’t find on similar courses in the UK. You’ll learn through projects and hands-on activities, including a live brief for a company, a week-long marketing simulation exercise and a study trip that takes advantage of our close proximity to London. In addition, a focus on professional skills and employability will ensure you are ready to take advantage of career opportunities when you graduate, whether in agency or client-side advertising roles or in other creative industries.

Core/Compulsory Modules: Professional and Academic Skills, Advertising and Branding: Contextual Themes and Issues, Global Advertising and Branding, Final Project.

Optional Modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@southampton.ac.uk
Phone
+44 (0)23 8059 4393