Taught course

Design (Luxury Brand Management)

Institution
University of Southampton · Winchester School of Art
Qualifications
MA

Entry requirements

Upper second class degree or an equivalent standard in other qualifications approved by the University and at least one years’ relevant work experience.

Months of entry

September

Course content

This programme balances the theoretical knowledge and practical skills required to succeed in the management of complex luxury brands. It focuses on a number of different aspects and contexts of luxury, from fashion, retail, and service industries to design. Students also explore how luxury brands are created, marketed, managed and sustained in today’s society. Luxury Brand Management considers brand portfolios, co-branding, brand extensions and endorsements, celebrity brands, designers and entrepreneurs and the management of brand heritage. There is also a focus on the changing nature of luxury brands in a range of markets including emerging markets as well as an appreciation of how luxury brands have evolved over time and place and introduces the material, symbolic and experiential dimensions of luxury.

Compulsory and core modules: Professional and Academic Skills, Historical and Contemporary Issues in Luxury, Principles of Luxury Brand Management and Marketing, Strategic Luxury Brand Management and Final Project.

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Information for international students

https://www.southampton.ac.uk/uni-life/international.page

Fees and funding

https://www.southampton.ac.uk/uni-life/fees-funding/pg-fees-funding.page

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Business and Law
Email
pgapply.fbl@southampton.ac.uk
Phone
+44 (0)23 8059 4393