Taught course

Marketing, Services and Communication Management

Institution
University of St Gallen · University of St Gallen
Qualifications
MA

Entry requirements

www.admissions.unisg.ch

Months of entry

September

Course content

The Master’s Programme in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint, and of customer value Generation.

The MSC is taught in English.

Qualification and course duration

MA

full time
18 months

Course contact details

Name
Pietro Beritelli
Email
msc@unisg.ch