Taught course

Strategic Public Relations and Communication Management

Institution
University of Stirling · Faculty of Arts and Humanities
Qualifications
MSc

Entry requirements

A minimum of a Second Class Honours degree (2:1 preferred) in a relevant subject or equivalent is required. If you don’t have these formal qualifications, but have significant relevant work and life experience, we still encourage you to apply.

Months of entry

September

Course content

This course gives you the chance to design, implement and evaluate public relations campaigns – helping you to develop the practical and analytical skills you'll need for a successful career in strategic communications. You’ll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind public relations, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. The course is recognised by the Chartered Institute of Public Relations.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Dr Will Dinan
Email
william.dinan1@stir.ac.uk
Phone
+44 (0) 1786 467525