Taught course

Behavioural Science for Management

University of Stirling · Stirling Management School

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Entry requirements

A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.

Months of entry


Course content

Looking to work at the cutting edge? Our pioneering Masters in Behavioural Science for Management will provide you with an in-depth knowledge of the theory and practice of behavioural science and behavioural economics, and how this can be applied to predict the decisions of consumers, firms, citizens and regulators.

What we offer:

  • We'll teach you how to apply behavioural science in practice. Our current cohort of students are working on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland and Iceland’s Cancer Detection Clinic.
  • Our program motivates you to apply behavioural science to answer the big questions. Starting in the academic year 2019-20, we will award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
  • We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Our academic year 2019-2020 opens with a conference in Behavioural Science and Health, in November we have a talk from Aisling Ni Chonaire, Senior Analyst at the Behavioural Insights Team and graduate of the Masters program; and a reunion event in April 2020 will bring back to Stirling students and staff from the past 7 years.
  • Our teaching staff are world-leading researchers, having published in top journals in management, economics, psychology, medicine, risk and science generally. We are also experienced at academic-industry collaboration and have written and taught extensively on the ethics and unanticipated consequences of nudging.
  • Our assignments challenge you to apply behavioural science in practice – you will design your own experiment, write policy briefs and learn to moderate a Behavioural Challenge Workshop.

The University of Stirling Management School

At the University of Stirling Management School, the principle of responsible business, policy and practice is central to everything we do. This vision helps us to equip our students effectively with the skills to act as global citizens, capable of addressing the needs of society.

As a member of the Chartered Association for Business Schools, we have strong links with industry and were recently awarded the Small Business Charter for engagement with local and regional enterprise.

Information for international students

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.5 with at least 6.0 in speaking and listening and 6.5 in reading and writing
  • Cambridge C2 Proficiency (CPE) 180 with 180 in reading and writing and 169 in speaking and listening
  • Cambridge C1 Advanced (CAE) 176 with 176 in reading and writing and 169 in speaking and listening
  • Pearson Test of English (Academic): 60 with a minimum of 60 in reading and writing and 56 in speaking and listening
  • IBT TOEFL: 90 with minimum 23 in reading and writing and minimum 20 in speaking and listening

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Dr David Comerford