Taught course

Behavioural Science for Management

University of Stirling · Stirling Management School

Entry requirements

An Honours degree or equivalent, in a relevant subject, from a university recognised by the University of Stirling.

Months of entry


Course content

Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications.

This exciting new course teaches the core theory and methods of behavioural science and behavioural economics and how these can be applied to important business and policy-relevant issues.

This MSc is aimed at students with a very strong intrinsic motivation to study the link between economics, psychology, business and policy. The MSc is taught by dedicated staff from the Behavioural Science Centre who have extensive experience in integrating insights from economics and psychology to address key societal challenges.

The MSc offers students the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to understand and inform the decisions made by stakeholders, workers and consumers.

Behavioural science and behavioural economics seek to answer key questions about how people behave and what influences the decisions they make, for example:

  • What determines whether people are impulsive, take risks, or cooperate
  • What factors influence behavioural change
  • What influence do different cultures and societies have on human behaviour

Behavioural science uses the knowledge derived from the study of such questions to develop solutions to crucial economic, political, commercial and social challenges, for example:

  • How can we increase the efficient use of energy
  • How can pension savings rates be increased
  • How can randomized controlled trials be used to test and evaluate public policy
  • How do we ensure consumers find value and make purchases they are satisfied with
  • How can compliance with laws and regulations be increased

The content is designed to be highly relevant to those aiming to pursue careers in business (e.g. human resource management, advertising, regulation, social marketing and survey research) and those who wish to inform the design and implementation of public policy. The course also provides an excellent entry for those thinking of progressing to PhD research in this area.

Fees and funding

Stirling Management School is committed to investing in academically talented students, enabling them to further their education with a reputable qualification from one of the many postgraduate degree courses on offer at the University of Stirling. There are various categories of funding available to support the cost of your studies at Stirling Management School.

Qualification and course duration


full time
12 months


full time
9 months

Course contact details

Dr Michael Daly
+44 (0) 1786 467417