Taught course

International Tourism Marketing

University of Surrey · Faculty of Arts and Social Sciences

Entry requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a British or overseas university.

Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

Months of entry


Course content

Our MSc International Tourism Marketing programme trains you in the necessary practical and analytical skills required to pursue a career in the public and private tourism sectors.

The programme modules explore established concepts and systems underlying marketing processes, as well as current specialist issues in tourism and marketing in the digital age.

Specifically, you will learn a range of skills relevant to the tourism marketing sector, including: how to study customers and the environment in which tourism marketing is conducted; how to communicate effectively with other departments within organisations; and how to formulate plans that are appropriate for specific tourism products.

Information for international students

IELTS 6.5 overall, 6.0 in each component (or equivalent)

Fees and funding

UK students
International students

Qualification and course duration


full time
12 months

Course contact details

01483 682 222