Taught course

International Marketing Management

Institution
University of Surrey · Faculty of Arts and Social Sciences
Qualifications
MSc

Entry requirements

Applicants should normally hold a Bachelors degree (a UK 2.1) or an equivalent qualification from a British or overseas university.

If an applicant’s Bachelors degree is not in a subject related to the MSc, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

Months of entry

September

Course content

Cultural and national differences pose various problems for organisations who market their products and services around the world.

Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.

The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.

The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.

Information for international students

IELTS 6.5 overall, 6.0 in each component (or equivalent)

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Admissions
Email
admissions@surrey.ac.uk
Phone
01483 682 222