Taught course

International Marketing

University of Sussex · School of Business, Management and Economics

Entry requirements

An upper second-class (2.1) undergraduate honours degree or above, or equivalent professional qualification.

Months of entry


Course content

This MSc is an intensive course, designed to provide you with a profound understanding of marketing within its organisational and international context, as well as practical marketing and market research skills. You have the opportunity to specialise in specific marketing fields and other related disciplines.


Modules are assessed by a combination of coursework, unseen exam, essays, poster presentations, extended essays and a dissertation or research project.

Course Structure

We continue to develop and update our modules for 2017 entry to ensure you have the best student experience. In addition to the course structure below, you may find it helpful to refer to the Modules list. Modules may be subject to change.

Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Core Modules:

  • Buyer Behaviour
  • Design, Creativity and Innovation
  • Global Marketing Management
  • International Marketing Communications
  • Marketing Analytics and Metrics
  • Marketing Research
  • Marketing Strategy
  • Research Project (International Marketing)


Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests.

  • Business Ethics and Corporate Social Responsibility
  • Digital Marketing
  • Information Systems and Management
  • International Entrepreneurship
  • International Human Resource Management
  • Managing Customer Experiences and Customer Relationships
  • New Product Development Strategy
  • Strategic Management - Business Management Course
  • The Business Context in East Asia
  • The Business Context in Emerging Economies
  • The Business Context in Europe

Information for international students

Please visit: International qualifications for Masters courses or Fees and Scholarships.

Fees and funding

UK students
Please see our website
International students
Please see our website

Please visit our website for latest fees information: http://www.sussex.ac.uk/study/masters/2017/business-management-and-economics/international-marketing-msc

The University of Sussex aims to attract the most talented students to postgraduate study. For full details of our scholarships please visit: Masters Scholarships

Qualification and course duration


part time
24 months
full time
12 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations30
Written coursework / continuous assessment30

Course contact details

Student Recruitment Services
+44 (0)1273 872668