Taught course

International Marketing

Institution
University of Sussex · School of Business, Management and Economics
Qualifications
MSc

Entry requirements

A first- or upper second-class undergraduate honours degree or equivalent professional qualification.

Months of entry

September

Course content

This MSc is an intensive course, designed to provide you with a profound understanding of marketing within its organisational and international context, as well as practical marketing and market research skills. You have the opportunity to specialise in specific marketing fields and other related disciplines.

Assessment

Modules are assessed by a combination of coursework, unseen exam, essays, poster presentations, extended essays and a dissertation or research project.

Course Structure

We continue to develop and update our modules for 2016 entry to ensure you have the best student experience. In addition to the course structure below, you may find it helpful to refer to the Modules tab.

Autumn term: you take Marketing Management • Buyer Behaviour • Marketing Research • Accounting for Decision Makers • Option 1.

Spring term: you take Global Marketing • Research Methods • Marketing Strategy • International Marketing Communications • Option 2.

Summer term: you carry out your research project.

Information for international students

http://www.sussex.ac.uk/study/pg/2016/taught/3912/33115#qualifications

Fees and funding

UK students
http://www.sussex.ac.uk/study/pg/2016/taught/3912/33115#fees
International students
http://www.sussex.ac.uk/study/pg/2016/taught/3912/33115#fees

The University of Sussex aims to attract the most talented students to postgraduate study and offers one of the most generous scholarship programmes of any UK university. For full details of our scholarships please visit:www.sussex.ac.uk/study/money/scholarships/pgt2016/

Qualification and course duration

MSc

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations30
Written coursework / continuous assessment30
Dissertation40

Course contact details

Name
Student Recruitment Services
Email
bmec@sussex.ac.uk
Phone
+44 (0)1273 872668