Taught course

Marketing and Consumer Psychology

Institution
University of Sussex · School of Business, Management and Economics
Qualifications
MSc

Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Months of entry

September

Course content

Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges marketing and psychology.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Course Enquiries
Email
study@sussex.ac.uk