Taught course

Marketing and Consumer Psychology

Institution
University of Sussex · School of Business, Management and Economics
Qualifications
MSc

Entry requirements

An upper second-class (2.1) undergraduate honours degree or above, or equivalent professional qualification.

Months of entry

September

Course content

Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.

This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.

Your studies will culminate in a research project that bridges both disciplines.

This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.

Key facts

  • Marketing at Sussex is ranked 6th in the UK (The Complete University Guide 2017).
  • Psychology at Sussex was placed in the top 10 for research in the UK in the most recent Research Excellence Framework (2014 REF).
  • Benefit from the combined academic expertise and industry experience of the School of Psychology and the School of Business, Management and Economics at Sussex.

How will I study?

You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.

Assessment is through a combination of coursework, projects, examinations and presentations.

Information for international students

English language requirements

Higher level (IELTS 7.0, with not less than 6.5 in each section)

Find out about other English language qualifications we accept.

English Language Support

Don’t have the English language level for your course? Find out more about our pre-sessional courses.

Additional information for international students

Please note that this course awards a professional qualification specifically for teaching in the UK.

Find out about international qualifications suitable for our Masters courses.

Visas and Immigration

Find out how to apply for a student visa

Fees and funding

UK students
Please see our website
International students
Please see our website

Postgraduate Masters Loans

Borrow up to £10,000 to contribute to your postgraduate study.

Find out more about Postgraduate Masters Loans

Scholarships

Our aim is to ensure that every student who wants to study with us is able to despite financial barriers, so that we continue to attract talented and unique individuals.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
School of Business, Management and Economics
Email
bmec@sussex.ac.uk
Phone
+44 (0)1273 872668