Taught course

MA Graphic Branding & Identity

Institution
University of the Arts London - London College of Communication · Faculty of Design
Qualifications
MA

Entry requirements

An Honours degree in a relevant subject, or a professional or academic qualification recognised as equivalent to an Honours degree. If you do not have the required qualifications, but do have professional experience, you may be eligible to gain credit for previous learning and experience through the Accreditation of Prior and Experiential Learning (APEL) i.e. professional experience or a combination of courses and work experience. Your experience is assessed as a learning process and tutors will evaluate that experience for currency, validity, quality and sufficiency. Language requirements (International/EU) International and EU students: In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required. If your first language is not English you should check you have achieved the correct IELTS level in English. Further information is available on our Support for International Students page. International Applicants, please visit our International Applications page for further details regarding International Admissions. Portfolio advice Your portfolio should cover your most recent commercial or academic activity, showing your aptitude and ability in design. This can be supported with documents showing your working processes and research (i.e. sketchbooks). Also include any other projects that indicate your personal areas of interest in the field of communication. Important information: All applicants will be expected to submit an electronic portfolio on CD or via a website with their application form. This should include a maximum of six projects and supporting material as described above. These should be clearly annotated and organised. Important information All candidates will be expected to outline their major project ideas in the application. This should describe the area of interest - the field of study and the particular focus of their intended work across the year. This should include an overview of how you intend to go about producing the project - the methodology. It is important to recognise that these ideas will inevitably develop and change across the year of study on the course and only serve to inform your application at this stage.

Months of entry

September

Course content

Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression.

Look around you and you will see examples of the power of brands; on the high street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions. This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context.

MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies.

As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent personal project that investigates these principles and their application.

Learning at this level will be about intellectual engagement, discovery, interaction and change. The final product for us is not in itself the goal - it is the research, evaluation and understanding of branding and identity that makes this MA distinctive.

This course is taught within the School of Design.

Information for international students

Please contact international@lcc.arts.ac.uk, Tel: +44 (0)20 7514 8138

Qualification and course duration

MA

full time
15 months

Course contact details

Name
Information Assistant
Email
info@lcc.arts.ac.uk
Phone
+44 (0)20 7514 6599