An Honours degree in a relevant subject, or a professional qualification recognised as equivalent to an Honours degree in a design-related or creative discipline. Applications from students with good degrees from social science backgrounds will also be welcome. If you do not have the required qualifications, but do have professional experience, you may be eligible to gain credit for previous learning and experience through the Accreditation of Prior and Experiential Learning (APEL) i.e. professional experience or a combination of courses and work experience. Your experience is assessed as a learning process and tutors will evaluate that experience for currency, validity, quality and sufficiency. Language requirements (International/EU) IELTS 6.5 (or equivalent) is required. If your first language is not English you should check you have achieved the correct IELTS level in English. Further information is available on our Support for International Students page. International Applicants, please visit our International Applications page for further details regarding International Admissions. Portfolio advice If you are applying directly from a BA course without experience of professional practice you must be able to demonstrate a good knowledge of design practice, supported by a good degree and portfolio work. For those applying from social science backgrounds, research based around a relevant topic needs to be demonstrated. In all instances enthusiasm for the course is paramount. Important: All applicants will be expected to submit an electronic portfolio on CD or via a website with their application form. This should include a maximum of six projects and supporting material as described above. These should be clearly annotated and organised. All candidates will be expected to outline their major project ideas in the application. This should describe the area of interest - the field of study and the particular focus of their intended work across the year. This should include an overview of how you intend to go about producing the project - the methodology. It is important to recognise that these ideas will inevitably develop and change across the year of study on the course and only serve to inform your application at this stage.
Months of entry
The course is structured to develop strategic and creative expertise within the design and delivery of innovative service experiences. Students are encouraged to undertake projects that will tackle many of the social, corporate and environmental challenges facing the 21st century. Projects may be as diverse as conceiving services to mitigate the digital divide of the senior citizens of London borough, to designing a virtual reality in-store experience for a global insurance company, through to realizing an innovative business proposition for a personal start-up.
It is aimed primarily at students who have a graduate design discipline and wish to broaden their understanding of innovation and design as a collaborative interdisciplinary process. However, the course would also be of interest to students from social science backgrounds and related fields.
On the course you will have the opportunity to take part in design projects, workshops and study tours. These will be embedded in a sound theoretical framework of lectures, case studies, seminars and tutorials.
Terms 1 and 2 of the course will provide you with a detailed knowledge of core theory and skills in innovation and creativity. The skills and knowledge obtained will enable you to articulate design ideas, observations and solutions creatively as designers, as well as demonstrating rigour and critical evaluation in your work. You will be able to apply your design thinking strategically and add value to new and challenging contexts.
Term 3 builds on the knowledge and skills you have acquired and applies these to the creation of original design research projects. This involves the development of a major project on the basis of extensive research, investigation and a firm methodological approach.
In term 4 students will continue with the development and production of a final major project that will need to demonstrate the testing of ideas, exploring the context of the project as well as identifying key issues such as appropriate discourses, research methodologies, materials and media through which you can effectively communicate your ideas. The course will challenge existing orthodoxies and encourage design related communication, service and product innovation problems to form the focus of the final major project.
Information for international students
Tel: +44 (0)20 7514 8138
Fees and funding
Qualification and course duration
Course contact details
- Information Assistant
- +44 (0)20 7514 6599