Taught course

MA Advertising

University of the Arts London - London College of Communication · Faculty of Media

Entry requirements

Applicants are expected to demonstrate sufficient prior knowledge and experience of and/or potential in advertising, and have an academic or professional background in a relevant subject in order to successfully complete the course. Entry Requirements An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. This educational level may be demonstrated by: ◾Honours degree (named above); ◾Possession of equivalent qualifications; ◾Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required; ◾Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required. Language Requirements All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol. ◾IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills. ◾You can check you have achieved the correct IELTS level on our language requirements page. Personal Statement The personal statement is a very important part of your application and should demonstrate to the course team that you are interested in advertising and that you have thought very carefully about why you wish to study on the course. Ensure that your personal statement it is well written, clear and free of any spelling mistakes. It is your chance to impress the team by showing a strong interest in advertising, demonstrating what you feel you would bring to the course, your appreciation of what the course can offer you and how you feel it might help you in the future. This can be demonstrated through work experience, previous studies and your personal experience. No portfolio is required. Interview Advice If you are invited for an interview, prepare by thinking of questions that you may have for the Course Leader and re-familiarising yourself with your personal statement, from which the Course Leader’s questions will probably arise. At the interview, the course team will be looking for applicants who can demonstrate their intellectual curiosity and creative potential. The interview will be relatively informal and will take place at London College of Communication or online via Skype for international students or those unable to visit the College.

Months of entry


Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising. You will develop your intellectual, imaginative, creative and aesthetic skills, and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology, including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or more broadly, you wish to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

MA Advertising is a full-time course, delivered in the School of Media. This Masters programme builds on the outstanding reputation and award-winning success of our undergraduate advertising programme BA (Hons) Advertising.

Information for international students

Please contact international@lcc.arts.ac.uk

Fees and funding

UK students
International students

Qualification and course duration


full time
15 months

Course contact details

Information Assistant
+44 (0)20 7514 6599