Taught course

Creative Branding

Institution
University of the West of Scotland · Business School
Qualifications
MSc

Entry requirements

An undergraduate degree in any discipline or equivalent. Applicants with relevant professional experience will also be considered for entry to the programme. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component

Months of entry

September, February

Course content

University of the West of Scotland's MSc in Creative Branding is the first course of its kind in Scotland to exclusively examine this subject area.

About the programme: Based on actual business practice, UWS offers Scotland’s first Masters’ degree in branding and the first in the UK to focus on the creative elements of the profession, mixing theory and practice with blended learning, guest lectures and masterclasses on all aspects of this varied and dynamic field. You will learn the academic and intellectual aspects of the topic, together with the tools to apply this theoretical understanding to best practice. You will source creative solutions informed by professional practice while working on live case studies with real clients and to apply your knowledge to various business contexts, at national and international level. The degree offers you the opportunity to explore integrated marketing communications and specialist modules on building iconic brands, experiential branding and creative research methods. You will possess the creative tools, technical knowledge and transferable skills to become a creative branding professional.

There are three routes available:

Route 1 – for those with little or ,no prior grounding in the branding/ marketing field.

Route 2 – aimed at those who have practical experience in marketing/branding, typically through an undergraduate degree in this area or a related discipline

Route 3 – a work-based learning pathway for those in paid employment within the sector who wish to enhance their knowledge (one third of the programme will be completed in the workplace, with the remaining modules delivered via blended learning)

Your learning: To exit with a Postgraduate Diploma you must pass the taught modules. Most students will continue to work towards an MSc and will complete modules and a dissertation. To achieve the Postgraduate Diplomayour studies will include:

  • Creative Branding: Principles& Practices (core, 20 credits) Branding People, Places & Spaces (core, 20 credits)
  • Creative Research (core, 20 credits)
  • Experiential Branding(core, 20 credits)

You will also complete an additional 40 credits from a list of option modules which vary depending on the route you select. See our website for full details.

Our Careers Adviser says "This programme offers graduates diverse career options including fastmoving consumer goods marketing, tourism and events marketing, fashion marketing, advertising and promotions agencies, market research, business development and new product development. Roles will include brand manager, marketing manager, strategic manager and corporate communications manager.

Information for international students

www.uws.ac.uk/international

Fees and funding

www.uws.ac.uk/fundingadvice

Qualification and course duration

MSc

part time
36 months
full time
12-24 months

Course contact details

Name
Theo Tzanidis
Email
ask@uws.ac.uk
Phone
0800 027 1000 (+44 141 849 4101 out with UK)