Taught course

International Marketing Management

Institution
University of the West of Scotland · Business School
Qualifications
MScPGDip

Entry requirements

An undergraduate degree in any discipline or equivalent. Applicants with relevant professional experience will also be considered for entry to the course. International students: in addition to the above, overall IELTS score of 6.0 (or equivalent) and no less than 5.5 in any individual component.

Months of entry

September, February

Course content

Build a successful career in

international marketing management,

working at home or overseas within

a variety of business environments.

About the programme

This degree provides you with solid

theoretical and practical knowledge

and skills in the key areas related to the

efficient management of international

marketing. It will enable you to be an

effective marketing manager within

a variety of business environments.

The option exists to specialise in

particular areas of marketing and

business functions, with an emphasis

on international themes.

The modules offered will enable

you to develop the essential skills

and knowledge required to operate

a marketing function successfully, with

optional modules developing specialist

knowledge such as international and

global marketing; business to business

marketing; and marketing, innovation,

creativity and enterprise.

Your learning

To exit with a Postgraduate Diploma

you must pass the taught modules.

Most students continue to work

towards an MSc and will complete

relevant modules and a dissertation.

Modules include:

• International Marketing

Management (20 credits)

• International Marketing

Communications (20 credits)

• Managing Financial and Information

Resources (20 credits)

• Marketing, Innovation, Creativity

and Entrepreneurship (20 credits)

• Strategic Management in an

International Context (20 credits)

• Business to Business Marketing

(10 credits)

• Research Methods (10 credits)

MSc

To attain the MSc, you will complete

an MSc dissertation (60 credits)

combining the skills and knowledge

developed during the Diploma stage

to produce an individual piece of

relevant research.

Our Careers Adviser says

Graduates have a rich diversity

of career options and many typically

enter management posts in

exciting areas including marketing

communications, market research,

business development, new product

development, business to business

marketing and brand development.

Graduates may also pursue

entrepreneurial opportunities

on an international basis.

Information for international students

For more information please visit - www.uws.ac.uk/international

Fees and funding

In session 2015/16 the Postgraduate

Diploma element of this programme

carried SAAS postgraduate loan

funding for eligible students. Check

www.saas.gov.uk for 2016/17 loan info.

Qualification and course duration

MSc

part time
36 months
full time
12-24 months

PGDip

part time
24 months
full time
9 months

Course contact details

Name
Theo Tzanidis
Email
ask@uws.ac.uk
Phone
0800 027 1000 (+44 141 849 4101 out with UK)