Normally a good honours degree.
Months of entry
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines such as Psychology or Media Studies, it is designed to enhance career prospects and employability by developing your in-depth knowledge in the field of Marketing. Vocational and higher level academic aspects are linked within the programme to provide you with a sound academic and professional background.
The programme combines theory and practice and promotes an understanding of key concepts from an applied perspective. You will study a combination of Marketing, Global Marketing and Consumer-study modules which will engage you in discussion about the discipline of marketing set within the wider global context. The first part of the programme is designed to enable you to critically engage with theoretical and practical issues related to marketing. The modules selected focus on topics central to contemporary thinking in marketing.
The second part of the programme centres on an independent piece of work which is achieved with supervisor support. This part can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. You will have the opportunity to discuss and negotiate topic ideas with your allocated supervisor or the Programme Director, towards the end of Part 1 of the programme. You will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to your ideas.
Learning and Teaching
The MSc programme is divided into two parts, in part 1 you will undertake six, 20-credit taught modules. In part two of the programme, you can elect to undertake a dissertation, integrated case study or business development proposal. Part 1 must be completed successfully before Part 2 can be attempted. Students who complete three or six, 20-credit modules can graduate with an award of PG Certificate or PG Diploma respectively
The course combines theory-based discussion with practical application and builds on the excellent industry links of the Swansea Business School. All modules are taught by experienced, practice-led tutors that are adept at guiding both local and international students through their campus-based or online studies.
- Marketing Strategy and Planning (20 credits)
- Consumer Insights in the Digital Age (20 credits)
- Emerging Themes in Marketing (20 credits)
- Marketing Communications and Branding (20 credits)
- Global Strategic Marketing (20 credits)
- Creating Customer Value (20 credits)
- In-depth business research (Dissertation) (60 credits)
Qualification and course duration
Course contact details
- Dr Antje Cockrill