Taught course

Tourism Marketing

University of Wales Trinity Saint David · School of Business, Finance and Management

Entry requirements

Normally good honours degree in a relevant subject. However, the University welcomes applications from experienced professionals working within a Tourism Management context.

Months of entry


Course content

This programme is aimed at Marketing and Business graduates, or graduates from related disciplines, it is designed to enhance career prospects and employability by developing your in-depth knowledge of Marketing in relation to the tourism sector. Vocational and higher level academic aspects are linked within the programme to provide you with a sound academic and professional background.

The programme combines theory and practice and promotes an understanding of key concepts from an applied perspective. You will study a combination of marketing and tourism modules which will enable you to critically understand the theoretical and practical challenges that tourism marketing presents. The first part of the programme is designed to enable you to critically engage with theoretical and practical issues related to Tourism Marketing. The modules selected focus on topics central to contemporary thinking in Tourism Marketing.

The second part of the programme centres on an independent piece of work which is achieved with supervisor support. This part can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. You will have the opportunity to discuss and negotiate topic ideas with your allocated supervisor or the Programme Director, towards the end of Part 1 of the programme. You will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to your ideas.

Learning and Teaching

The MSc programme is divided into two parts, in part 1 you will undertake six, 20-credit taught modules. In part two of the programme, you can elect to undertake a dissertation, integrated case study or business development proposal. Part 1 must be completed successfully before Part 2 can be attempted. Students who complete three or six, 20-credit modules can graduate with an award of PG Certificate or PG Diploma respectively

The course combines theory-based discussion with practical application and builds on the excellent industry links of the Swansea Business School. All modules are taught by experienced, practice-led tutors that are adept at guiding both local and international students through their campus-based or online studies.


  • Marketing Strategy and Planning (20 credits)
  • Consumer Insights in the Digital Age (20 credits)
  • Emerging Themes in Marketing (20 credits)
  • Marketing Communications and Branding (20 credits)
  • International Tourism (20 credits)
  • International Tourism Contexts (20 credits)
  • In-depth business research (Dissertation) (60 credits)

Information for international students

The University of Wales Trinity Saint David welcomes applications from international students. The University has an excellent reputation for the pastoral support of international students and welcomes their contribution to academic and cultiral life.

Qualification and course duration


full time
24 months
part time
24-48 months


full time
9 months
part time
18-36 months


part time
18-36 months
full time
9 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations22
Written coursework / continuous assessment45
Dissertation33 (20000 words)

Course contact details

Dr Antje Cockrill