Entry requirements

In order to meet our academic entry requirement, you should have obtained the minimum of a UK second class honours degree (or equivalent) in a variety of disciplines.

SMD is designed for graduates who are outward looking, forward thinking and interested in designing businesses for the future. It is appropriate for students from all academic backgrounds, who have a broad perspective and understanding that interdisciplinary work is essential for effective service business.

Months of entry


Course content

In today’s complex business environment, where so much of global GDP is now service related, service science is both an exciting and crucial area in which businesses must increase their expertise to stay ahead.

Our MSc in Service Management and Design is aimed at graduates who are outward-looking, forward-thinking and interested in designing businesses for the future.

Fundamentally, the course will demystify what creates excellent service. You will learn the tools and techniques to confidently design the service systems needed to work well with your customer, and to ensure the best outcomes are achieved. You’ll learn to structure a service organisation and look at excellence in service from a variety of international sector perspectives.

Our Service Systems research group has been working alongside leading companies and organisations such as MOOG, IBM, Rolls-Royce, British Airways, and the NHS, to actively shape research and teaching in this area. In engineering companies for example, there has been a fundamental shift from product-centric to service-centric thinking, whereby in order to stay competitive, a key question in any business is ‘what is my customer trying to achieve’

This course will review operationally how you go about using techniques to design service experience, lead change and drive business transformation. It will show you how you go about building reputation, relationships, and brand with your customer. It will help you make sense of big data, and the use of technology to effectively support service delivery.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Cathy Fawcett