Taught course (will run subject to approval)

Advertising, Branding and Communication

Institution
University of West London · Ealing School of Art, Design and Media
Qualifications
MA

Entry requirements

A good undergraduate degree (2:2 or above)

Months of entry

September

Course content

On the MA Advertising, Branding and Communication course at University of West London you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. We build your understanding of brand communication, professional graphic design, advertising strategy and the creativity required in contemporary communications to help prepare you for your future career. Whether a brand designer, account handler, graphic communication designer or idea strategist we will challenge you to make your creative mark working in the demanding worlds of branding or advertising and will teach you how to explore and apply contemporary innovation and brand strategy to a range of industry projects.

Today, good things don't come to those who wait. But to those that move.
Communication is at the centre of the way we live our lives. Today's communication systems and tools are complex, sophisticated and very powerful. However the efficacy of these systems and tools depends on those that know how best to use them creatively.

As consumers become more knowledgeable and knowing, creating the right kind of conversation to engage consumers is imperative. Advertising, Branding and Communication is lightning fast - responding to consumer needs, aspirations, and trends in highly innovative relational and meaningful actions.

MA Advertising, Branding and Communication (ABC) has been created to deliver in depth real time real world real value education. What does that mean? Students working industry hours, industry pace workloads, industry projects and internships.

All Master students are eligible to compete for the UWL Design team of the year, UWL Designer of the year, Design Manager of the year and UWL Film of the year awards ready to make your mark in the demanding worlds of branding, advertising and communication design.

Through the carefully designed modules you will explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands. This will enable you to apply management and design thinking to support organisations to compete in the growing global markets using: creativity, strategy and management theory.

As consumers become more savvy and products more varied, brand strategy and management is fundamental for business growth. On the course you will learn to research, apply and present design innovation, brand narrative with mentored design partnerships/teams on Industry set briefs. Resulting in your own project driven by your new knowledge as a culmination of your Masters experience.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Consumer shifts in need and wants as well as the emotional bridges we create to brand narratives in the market place are some of the areas explored in the course. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about; new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Key study topics include:

  • Luxury, Design innovation, Branding strategy and architecture
  • Research Methods, Data Management and Analytics
  • Consultancy Major Project or Dissertation
  • Intellectual Property and Copyright
  • Profit and Loss - Funding and Applications strategy
  • Project management - Risk evaluation
  • Questionnaire, Focus Groups and Information Design
  • Project Proposals and Pitching
  • Communication Perspectives
  • Design thinking
  • Value Chain
  • Value Proposition and the 5 Performance Objectives
  • Work Internship or Industry Mentored Brief

Creative:

  • Thinking creatively
  • ideas and concepts creation
  • visual language
  • information hierarchies and design
  • content creation and management
  • relational real time communication - engagement media
  • branding strategies - architecture, values, essence, extensions.

Practice:

  • Creating campaigns
  • account handling
  • project proposals
  • presentation and pitching
  • value chain, value proposition and the 5 performance objectives
  • internship
  • consultancy major project or dissertation
  • advertising
  • branding
  • communication agency business modelling
  • start-up culture.

Subject:

  • Aesthetics
  • communication industry perspectives
  • epistemology
  • taxonomies
  • teleologies
  • topologies
  • innovation
  • differentiation.

Research Methods and methodologies:

  • Quantitative
  • qualitative
  • data analytics
  • ethnographic
  • cultural probes.

Management:

  • Collaborative working
  • intellectual property
  • copyright
  • profit and loss - funding and applications strategy
  • project management.

Information for international students

For more information please visit: http://www.uwl.ac.uk/international

Fees and funding

UK students
GBP6,950
International students
GBP10,995

For information please visit the UWL website:

http://www.uwl.ac.uk/students/postgraduate/help-funding

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Course information
Email
courses@uwl.ac.uk
Phone
0800 036 8888