Taught course (will run subject to approval)

Luxury Design Innovation and Brand Management

Institution
University of West London · Ealing School of Art, Design and Media
Qualifications
MA

Entry requirements

A good undergraduate degree (2:2 or above)

Months of entry

September

Course content

The MA Luxury Design Innovation and Brand Management course will enable you to apply contemporary management and design thinking to support key organisations to compete in the growing global markets using: creativity, strategy and management theory. On the course you will learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on Industry set briefs. The results are projects driven by your new knowledge.

Key study topics include:

  • Luxury, Design innovation, Branding strategy and architecture
  • Research Methods, Data Management and Analytics
  • Consultancy Major Project or Dissertation
  • Intellectual Property and Copyright
  • Profit and Loss - Funding and Applications strategy
  • Project management - Risk evaluation
  • Questionnaire, Focus Groups and Information Design
  • Project Proposals and Pitching
  • Communication Perspectives
  • Design thinking
  • Value Chain
  • Value Proposition and the 5 Performance Objectives
  • Work Internship or Industry Mentored Brief

Creative:

  • Thinking creatively
  • ideas and concepts creation
  • visual language
  • information hierarchies and design
  • content creation and management
  • relational real time communication - engagement media
  • branding strategies - architecture, values, essence, extensions.

Practice:

  • Creating campaigns
  • account handling
  • project proposals
  • presentation and pitching
  • value chain, value proposition and the 5 performance objectives
  • internship
  • consultancy major project or dissertation
  • advertising
  • branding
  • communication agency business modelling
  • start-up culture.

Subject:

  • Aesthetics
  • communication industry perspectives
  • epistemology
  • taxonomies
  • teleologies
  • topologies
  • innovation
  • differentiation.

Research Methods and methodologies:

  • Quantitative
  • qualitative
  • data analytics
  • ethnographic
  • cultural probes.

Management:

  • Collaborative working
  • intellectual property
  • copyright
  • profit and loss - funding and applications strategy
  • project management.

Information for international students

For more information please visit: http://www.uwl.ac.uk/international

Fees and funding

UK students
GBP6,950
International students
GBP10,995

For information please visit the UWL website:

http://www.uwl.ac.uk/students/postgraduate/help-funding

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Course information
Email
courses@uwl.ac.uk
Phone
0800 036 8888