Candidates should already be senior managers working in luxury hospitality. Alternatively they may demonstrate a similar level of managerial experience and expertise in a service industry environment. Candidates may also be employed in advisory and financial firms related to the hospitality industry. Candidates must be able to demonstrate a high degree of managerial (and ideally strategic) accountability within the scope of their job. Normally, candidates will be graduates holding an undergraduate degree from a UK university, or equivalent or be professionally qualified. Candidates without formal qualifications, but with substantial senior management experience, will also be considered on an AP(E)L basis (in which case, the learning outcomes for the appropriate undergraduate course in the School will be used as a benchmark).
Months of entry
The Executive MA is targeted at experienced managers currently working in or around the luxury hospitality industry. The course will deliver unique career and professional enhancement opportunities, boosting manager's development into more thought-provoking, alternative- and strategic-thinking leaders. Career benefits will also accrue from being part of a strong professional network and experiencing coaching and mentoring opportunities. For sponsoring organisations it serves as a basis for developing senior staff as thought leaders and also assists in senior staff retention.
According to the Boston Consulting Group™, luxury is shifting rapidly from 'having' to 'being'—that is, consumers are moving from owning a luxury product to experiencing a luxury. In their 2013 study they estimate that the amount spent on experiential luxury, such as exotic holidays, gourmet meals, and luxury hotel stays accounted for over half of the $1.8 trillion total spent worldwide on luxury items.
London is one of the fastest growing destinations (followed by Dubai and Paris) for consumers who wish to experience luxury hospitality services in the wide range of luxury hotels and fine dining restaurants the city has to offer (World Luxury Index™ ). A political, financial and cultural magnet for the discerning traveller, London boasts globally recognised hotels and restaurants that have become prominent landmarks in the city’s landscape, often with decades-long traditions. The luxury sector, prior to the Global Financial Crisis (GFC) was described as a closed system that did not value continuous collaboration and cooperation with their consumers. The focus was often on the delivery of consistent (often regimented) products and services of highest quality as efficiently as possible. In contrast, post-GFC luxury businesses are said to be more open, and more self-reflexive, on a journey of continuous discovery for what best suits the needs of customers. This change has been a result of new luxury consumers, often referred to as the ‘discerning affluent’ as well as of the changing expectations of the old guard of wealthy customers. In addition, newly affluent consumers in emerging markets such as China, Russia, Brazil and India are said to crave a taste of what is the latest western edginess. The luxury hospitality sector is now all about the business of designing memorable and meaningful experiences through delivering experience-centric services.
Leading today’s hospitality organisations in the delivery of experiential luxury requires a different level of management expertise and this Executive Masters course encourages participants to develop new ways of thinking as they are exposed to cutting edge concepts and research. Whilst knowledge acquisition might have been the focus of undergraduate or professional studies, this higher degree course is underpinned by a different learning experience allowing for open-system learning and critical and broad inter-disciplinary and business enquiry.
This exciting new course has certain key unique selling points, it:
- focuses on corporate-level issues in the luxury hospitality sector
- is delivered innovatively via blended learning – weekend workshops and self-directed learning
- features workshop sessions delivered in luxury venues in the world’s leading hospitality and tourism city
- is an intensive programme studied part-time over 18-months
- includes a real-world capstone project undertaken via problem-based learning
- features personal development planning via executive coaching sessions
The course forms part of a suite of programmes offered by the International Centre for Hotel and Resort Management within the London School of Hospitality and Tourism. The donors for the Centre include InterContinental Hotels Group, Hilton Worldwide, Geller Investment Company and the Lord Forte Foundation.
Information for international students
For more information, please visit: http://www.uwl.ac.uk/international
Fees and funding
For information please visit the UWL website:
Qualification and course duration
Course contact details
- Course information
- 0800 036 8888