A Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma in Marketing or equivalent.
Months of entry
Course contentYou will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also have the opportunity to undertake a 8-week internship and improve your career prospects in marketing and general business areas.
Quantitative Analysis for Marketing Management
A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making. Although 'analytics' seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.
The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.
Information for international students
Students whose first language is not English will normally be expected to have passed IELTS 6.5, or equivalent, with a minimum score of 6.0 in each element. The required level at TOEFL is 600 or 250 for the computer based test or 92 in IBT.IELTS 6.5 required.
Qualification and course duration
|Assessment||What kind of work will I be doing? (proportionally)|
|Written/ formal examinations||55|
|Written coursework / continuous assessment||15|
|Dissertation||15 (10000 words)|
Course contact details
- Course Enquiries
- +44 (0)20 7911 5000