Taught course

Marketing Management (Fast Track)

Institution
University of Westminster · Marketing and Business Strategy
Qualifications
MSc

Entry requirements

A Chartered Institute of Marketing (CIM) Postgraduate Professional Diploma in Marketing or equivalent.

Months of entry

September

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also have the opportunity to undertake a 8-week internship and improve your career prospects in marketing and general business areas.

Course Structure

Quantitative Analysis for Marketing Management

A significant and growing field in the marketing profession is the use of analytics to inform managerial decision-making. Although 'analytics' seems to be a catch-phrase that encompasses anything having to do with numbers, marketing analytics comprises the processes that enable marketers to evaluate the success of their marketing initiatives by measuring their performance. Therefore, marketing analytics can offer profound insights into customer preferences and trends.

Dissertation

The dissertation displays mastery of a complex and specialised area of knowledge and skills, employing advanced knowledge drawn from the taught modules and independent research, in developing your ability to analyse and investigate marketing issues and problems.

Information for international students

Students whose first language is not English will normally be expected to have passed IELTS 6.5, or equivalent, with a minimum score of 6.0 in each element. The required level at TOEFL is 600 or 250 for the computer based test or 92 in IBT.IELTS 6.5 required.

Qualification and course duration

MSc

part time
9 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations55
Written coursework / continuous assessment15
Creative work15
Dissertation15 (10000 words)

Course contact details

Name
Course Enquiries
Email
course-enquiries@westminster.ac.uk
Phone
+44 (0)20 7911 5000