Taught course

Media, Campaigning and Social Change

University of Westminster, London · PG Media and Society

Entry requirements

To be accepted onto the course, students require a good first degree from a recognised university, equivalent to at least an Upper Second (2:1) or minimum Grade Point Average (GPA) of 3.00. The MA in Media, Campaigning and Social Change is an interdisciplinary course and we welcome applications from students with degrees in a range of subjects, as well as from mature students with relevant work experience and / or experience in campaigning for social change. In exceptional cases, work experience may compensate for a lower first degree.

Months of entry


Course content

This new Masters degree from the world ranking Department of Journalism and Mass Communications aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns, with a particular focus on the role of communications and the media.

This innovative course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. This will ensure it accurately reflects the skill sets in demand and delivers an exciting learning experience. A limited number of work placements and internships will be available.

The course is aimed at those with some experience or interest in social change, the media, and communications or campaigns within not for profit organisations. The course will help you improve your practical skills, develop a deep understanding of the theories and frameworks that underpin and shape campaign communications, and enjoy the space to reflect critically on current and past practice. It is designed to help you start, or progress, a career in charity, pressure group or public sector campaign communications. It may also be of interest to those working in corporate social responsibility.

The course team has extensive experience both in developing social change campaigns and in academic research into the connections between media and social change. The course is jointly led by Michaela O'Brien and Dr. Anastasia Kavada.

The course offers a number of delivery modes to suit the different needs of students and can be taken as either part-time or full-time.

There are three core modules. The first develops practical planning and campaign communications skills; the second considers media and activism theories; and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams.

These three core modules make up the Post Graduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills; diversity issues; development and policy; social media; theories of communication and more - to complete a Post Graduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation, or a professional practice project (which can be work-based).

Information for international students

The course requires a high standard of written and spoken English. If English is your second language, you are asked to certify that you have achieved an IELTS grade of at least 7 overall in reading, writing, speaking and listening to English, with no individual score below 6.5.

Qualification and course duration


part time
7-20 months

Course contact details

Course Enquiries
+44 (0)20 7911 5000