Taught course

Cultural and Arts Management

University of Winchester · Department of Performing Arts

Entry requirements

Normally a first or second-class Honours degree in a related subject or professional experience in the area of study. Students who do not have experience working in the creative industries are strongly advised to do an internship in order to gain the professional experience required to complete the MA.

Months of entry


Course content

MA Cultural and Arts Management at Winchester aims to prepare students to work successfully at management level in artistic and
cultural organisations. The programme is relevant to students who already work in the creative industries and are interested in professional development, or those who seek a career in the sector.

The creative industries are a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability. Students' understanding of management in the creative industries is developed, as the relationship between the business process and the creative process is examined.

Some modules concentrate on the internal environment of artistic and cultural organisations (for example, examining issues of marketing, finance and strategy) while others focus on the external environment - the context in which artistic and cultural organisations operate, for example with reference to national policies and global trends.

All assignment topics are individually tailored to make sure that every student relates them to their own areas of interest within the cultural industries, from music to painting, from dance to millinery.

The final assignment is a professional project - it could involve organising an exhibition or a tour, starting up a small company or implementing a marketing campaign.


  • The Internal Environment: Understanding Management in Cultural and Arts Organisations
  • The External Environment: Cultural and Arts Management in Context
  • Cultural Entrepreneurship
  • Specialisation: Professional Development
  • Contemporary Issues in Cultural and Arts Management
  • Professional Project*

*The Professional Project is the equivalent of a final dissertation. It gives students the opportunity to work independently on a substantial professional project on a topic of their choice in the field of cultural and arts management.

Teaching methods include weekly seminars, discussions, projects, visits, group and one-to-one tutorials, and directed and self-directed study. Students also have the opportunity to develop IT skills, for example for website design and project management.

Modules are assessed by coursework only, using a variety of formats which correspond as closely as possible to professional means of communication such as business plans, reports, audits and portfolios.

The programme strengthens knowledge and skills for use for a managerial career in the creative industries for small cultural operators or large organisations such as the Arts Council. Graduates have worked in a range of cultural organisations from The Nuffield Theatre in Southampton to The British Museum in London.

Information for international students

If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or equivalent approved test. International students seeking additional information can email International@winchester.ac.uk or call +44 (0) 1962 827023. Previous students have come from Israel, South Africa, Korea, Columbia, Canada, China, Japan, Bolivia, USA.

Fees and funding

UK students
September 2017 Entry Full-time | £6,100
International students
September 2017 Entry Full-time | £12,200

Limited bursaries, scholarships and discounts are available - please see our website under 'Students and Money' for more details.

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

Course Enquiries and Applications
+44 (0) 1962 827234