Taught course

Insight Management

University of Winchester · Winchester Business School

Entry requirements

Normally a first or second-class Honours degree or equivalent. Students are expected to have a minimum of two years' business experience, usually in a middle-management role. Senior managers with substantial business experience, but without a first degree, may also be considered. International students who require a Tier 4 visa to study in the UK are NOT able to apply for this programme as it is only part-time.

Months of entry


Course content

MSc Insight Management at Winchester equips students with key skills in insight generation and delivery for business decision-making and responsible management. This programme is for established professionals who are looking to gain formal academic accreditation and further enhance their career in Insight Management.

The programme develops students' ability to critically evaluate the information needs of an organisation and the potential value it can generate. Students explore ways in which organisations make sense of information generated, examining consumer decision and business decision processes. It examines the barriers to getting that information used when decision makers are swamped in diverse and often conflicting data, and it reviews approaches to generating ideas and insight through creative thinking techniques, within both divergent and convergent processes. Conveying and articulating the meaning and implications of insight at all levels forms a major part of this programme.

The Research Methods module prepares students to envision, research and write a dissertation. The dissertation topic is chosen by the student and may relate to a specific insight management topic, it could also address the opportunities or challenges faced by a specific organisation or brand.

Winchester Business School is a signatory to United Nations' Principles of Responsible Management Education and the programme has been designed to fit within this framework.


Strategic Insight Management;
Decision Making: Behavioural Insight;
Organisational Awareness;
Reflection on Personal and Professional Learning;
Business Issue Evaluation;
Insight Generation;
Insight Delivery;
Reflection on Personal and Professional Practice.

Various teaching methods are used including lectures, case studies, syndicate work, role playing, business games, group presentations and seminars. Guest speakers enrich the programme content and the diversity of experience. The programme explicitly promotes the synthesis of learning and practice through reflective learning and coaching.

A variety of assessment methods are used. There are no conventional examinations; all modules are assessed through coursework. There is a particular emphasis upon using assessment methods which closely simulate the demands of the business environment. Students are given prompt and clear feedback on their performance.

Graduates are equipped to gain and share insights in companies, public sector and not-for-profit organisations. Graduates may secure managerial positions in a diverse range of business support organisations, within the areas of market research, data analysis and competitor and market intelligence.

Information for international students

If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or equivalent approved test. International students seeking additional information about this programme can email International@winchester.ac.uk or call +44 (0) 1962 827023.

Fees and funding

Home and EU tuition fee: £10,000;
International tuition fee: TBA.

Limited bursaries, scholarships and discounts are available - please see our website under 'Students and Money' for more details.

Qualification and course duration


part time
24 months

Course contact details

Course Enquiries and Applications
+44 (0) 1962 827234