Taught course

Sales Management

University of Wolverhampton · Faculty of Social Sciences

Entry requirements

This award is for students who have little or no prior knowledge of sales management and personal selling. Standard entry requirements · A first or second class undergraduate honours degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above; · A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer; · Students may apply for accreditation of prior learning (APL) subject to the guidelines set out in the UWBS APL Handbook. APL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning. Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above. In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award. Students will normally be expected to be in, or have prior experience of, employment in a relevant role.

Months of entry


Course content

The Postgraduate Certificate in Sales Management offers you the opportunity to gain a good understanding of sales management and personal selling, including practical day-to-day sales issues facing organisations both nationally and internationally.

This course will develop key underpinning knowledge and skills for both practising and aspiring managers. The programme structure is applicable to sales management and personal selling, using theoretical and practical applications across a wide range of industry sectors, functions and applications. Its current and contemporary focus will ensure that the knowledge, skills and competencies you acquire will be applicable and useful to a wide variety of organisations which will enhance your employability or promotion prospects.

During your study you will cover topics as diverse as personal selling, sales management, key account management, co-operative strategy and network selling both from a UK and international perspective. These topics will be applied across a wide range of organisations and functions including retail, service sector, not for profit and commercial.

The programme is designed on a part time basis so that you can complete in a maximum of one academic year. By the end of the course you will have acquired knowledge and understanding of sales management and personal selling concepts and principles, theoretical frameworks and applied analysis through a range of learning experiences which may include live case studies, visiting speakers and blended learning. This course takes a practitioner based approach and will enable you to develop and acquire real skills and techniques that can be immediately utilised in any organisation.

A key component of this course is mentoring which will ensure that you will be able to put all practical aspects of this course into full operation under the support and guidance of an academic mentor. This will ensure that, if you are new to the field of sales or are encountering a new selling situation, your mentor will be there to assist you through it and give some clarity on the approach. If you are not in employment, we may be able to assist you in finding relevant work experience and employment either on a full time paid basis or through an internship. The university Careers and Employment Service has a number of industry contacts and vacancy opportunities that they hold and update on a regular basis in this area.

If you are already in employment, the course will enhance your academic and professional skills and understanding, enabling you to accelerate your career within the organisation or, alternatively, seek employment in another organisation

Information for international students

TOEFL 550; IELTS 6.0; or equivalent English proficiency. Visit: www.wlv.ac.uk/international

Fees and funding

UK students
International students

Qualification and course duration


part time
12 months

Course contact details

Please see contact details below
0800 953 3222