Taught course

Marketing

Institution
University of Worcester · Worcester Business School
Qualifications
MSc

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Entry requirements

A second class honours degree in any subject (or International students holding a qualification recognised as equivalent by the University).
Please see the University website for full details.

Months of entry

January, September

Course content

This course has been specifically designed to fast-track your marketing career and enhance your employability in a range of business environments and entrepreneurial situations.

The combination of academic rigour and practical relevance will ensure that you are equipped with a critical awareness of current issues in marketing and informed by ‘leading edge’ research and practice. An international theme will be at the forefront of many modules, allowing you to explore and investigate the core content of marketing subjects in a multicultural and global setting.

Exposure to live case studies will enable you to gain an appreciation of real business contexts and gain an understanding of strategic marketing practices in the contemporary business environment. You will be provided with opportunities to develop your skills as leaders and apply the knowledge you have gained throughout the course in an individual, business related research project. You will also have an opportunity to gain further exposure to relevant practice through the internship pathway that is available as an option to all students.

Key features

  • Regular seminars by expert speakers to further contextualise the programme
  • Opportunities to gain an awareness of operating as a leader in sustainable and ethical business
  • Optional modules with a marketing focus enable you to customise your degree and focus on your personal career goals
  • The course is taught by senior academics who have excellent links with industry and a wealth of professional experience
  • Opportunities to gain access to local and national employers through the internship
  • Cross-learning opportunities amongst students of diverse backgrounds and business practices from around the world
  • A flexible course design to allow two entry points in both September and January

The internship

An optional internship (up to 6 months in duration) is available to all students, taking place on completion of the taught modules. This internship will not be credit-rated but will allow the student to gain first-hand experience within a real business environment to enhance their future employability. Students may also choose to make use of this opportunity to base their Research Project on a business-related issue arising during the internship. There may be possibilities, with the employer’s permission, to gain access to research participants and primary data, and to apply their understanding of theories and principles discussed within their programme to a live organisational setting.

Securing the internship is the responsibility of the students to arrange and is not necessarily paid. Students who request the internship option will need to secure this by a specified deadline. If the deadline isn't met, the course will revert to the route without internship.

Qualification, course duration and attendance options

  • MSc
    part time
    24 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification
    full time
    12 months
    • Campus-based learningis available for this qualification
    • Distance learningis available for this qualification

Course contact details

Name
Dr Abdulmaten Taroun
Email
admissions@worc.ac.uk
Phone
01905 855111