Research course


West Herts College · School of Business and Management
PGDip by research

Entry requirements

Determination to succeed in a highly competitive career. Either a university graduate or hold an IAA Diploma or other recognised degree-level qualification. All applicants will be asked to pass a written entry test to gain a place on the course.

Months of entry


Course content

Course Content: Advertising Organisation, Management and Account Planning, Advertising Presentation - inlcuding preparation of CVs and presentation skills, Creative Strategy & Execution - inluding copywriting, art direction and radio or TV production. Consumer Behaviour, Media Communication - including media planning, media buying and an udnerstanding of new media, Marketing, Market Research and Campaign Planning.

Information for international students

TOEFL 550 including written English test. IAA offers prize for top international student.

Qualification and course duration

PGDip by research

full time
8 months

Course contact details

Andrea Neidle
01923 812345