Taught course

Copywriting and Art Direction

Institution
West Herts College · School of Media
Qualifications
PGDip

Entry requirements

Candidates must successfully complete an assessment test before being invited for interview. Applicants for Copywriting are expected to have the equivalent of 2 A Levels. Applicants for Art Direction are expected to have an HND or degree in Graphic Design or a related subject. Normal entry requirements can be waived in exceptional cases.

Months of entry

September

Course content

The course teaches students the discipline of advertising writing and art direction. Built around the demands of the job, the course parallels the working practices of an advertising agency. Students are given a wide range of creative briefs which enables them to develop good communications skills across a broad range of media. The emphasis is on conceptual and strategic thinking whereby students devise imaginative advertising ideas for real products and brands. Over the course of the year, students will build a portfolio of advertising campaigns in order to interest prospective employers. Attention is also given to copywriting and art direction skills.

Information for international students

Excellent skills in spoken and written English required.

Fees and funding

Self-funded, CDL.

Qualification and course duration

PGDip

full time
10 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment100

Course contact details

Name
Admissions
Email
admissions@westherts.ac.uk
Phone
01923 812345
Fax
01923 812480