Taught course

Creative and Cultural Marketing

York St John University · York St John Business School

Entry requirements

Candidates for entry to the MSc Creative and Cultural Marketing programme must normally possess:

  • I. UK/EU students will be able to enter the programme directly in accordance with University entry requirements for MA/MSc programmes (a first degree achieved at Class 2:2 or above from an approved University or Institution) or possess an equivalent qualification.
  • II. In addition to the qualifications above, non-UK/EU students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing skills, or equivalents accepted by the University.
  • III. For part-time students who are in employment careful counselling will be given so that they understand that this is a pre-experience programme. If you do not meet the stated entry requirements above, the University APEL policy may be utilised for entry to the programme where necessary and appropriate. The programme may use this system to allow entry for post-experience professionals who have been in management for at least 2 years. This is likely to involve the submission of evidence of professional competence (an assignment to the Head of Programme) and an interview as part of the recruitment process.

Months of entry


Course content

The Creative and Cultural Marketing programme will build your knowledge of key generic marketing concepts, such as strategic marketing planning and consumer behaviour, but in addition there are two modules that focus specifically on marketing and management in the arts and creative and cultural industries. Through these two specialist modules Marketing in the Arts and Creative Industries (MMB051) and Marketing Culture and Heritage (MMB052), you will explore key aspects of marketing and management theory in the context of the arts and creative and cultural industries, where the behaviour and thinking of individuals and organisations is often different from that of more commercially orientated businesses.

Information for international students

If your first language is not English, you need to take an IELTS test or an equivalent qualification accepted by the University. If you do not have traditional qualifications, you may be eligible for entry on the basis of Accredited Prior (Experiential) Learning (APL/APEL).

Fees and funding

UK students
International students

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

Gill Bishop