Taught course

International Marketing

Institution
York St John University · York St John Business School
Qualifications
MSc

Entry requirements

Candidates for entry to the International Marketing programme must normally possess: I. UK/EU students will be able to enter the programme directly in accordance with University entry requirements for MA/MSc programmes (a first degree achieved at Class 2:2 or above from an approved University or Institution) or possess an equivalent qualification. II. In addition to the qualifications above, non-UK/EU students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in writing skills, or equivalents accepted by the University. III. For part-time students who are in employment careful counselling will be given so that they understand that this is a pre-experience programme. If you do not meet the stated entry requirements above, the University APEL policy may be utilised for entry to the programme where necessary and appropriate. The programme may use this system to allow entry for post-experience professionals who have been in management for at least 2 years. This is likely to involve the submission of evidence of professional competence (an assignment to the Head of Programme) and an interview as part of the recruitment process.

Months of entry

January, September

Course content

Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.

Information for international students

Non-UK/EU students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in the writing skills, or equivalents accepted by the University.

Qualification and course duration

MSc

part time
24 months
full time
12 months

Course contact details

Name
Gill Bishop
Email
g.bishop@yorksj.ac.uk