Taught course

Fashion and Luxury Marketing

Institution
York St John University: London Campus · York St John University: London Campus
Qualifications
MSc

Entry requirements

Applicants will normally have a minimum of a 2:2 Honours degree in a related discipline, but consideration may be given to applicants with a 2:2 Honours degree in any subject, as long as they have completed relevant work experience or can demonstrate strong insight into the area of study.

Months of entry

February

Course content

Communication and connection are essential to the success of any luxury brand. Consumer behaviours are becoming ever more complex as people become more discerning and demanding of their products. Customer needs have changed in recent years, as consumers develop a more comprehensive awareness of issues such as sustainability, authenticity and transparency.

This MSc in Luxury and Fashion Marketing takes a contemporary and cutting-edge approach to Luxury and Fashion-based education. Addressing new trends in consumerism, it develops students who have an organisational focus upon today’s consumers as they constantly re-evaluate their priorities and question what they truly value.

Covering the full breadth of the marketing mix, you will learn about the key methods brands use to make themselves stand out in this exclusive marketplace. You will discuss the impact of visual social networks, uncover the storytelling behind brands and discover the impact of online platforms on diversifying the world of sales. From experiential marketing through to the digital strategies that make the biggest splash in advertising today, this course is at the forefront of brand analysis.

You will explore best practice in areas such as new venture idea generation, legal establishment and protection, business funding and effective business planning.

Information for international students

Students whose first language is not English will be required to achieve IELTS 6 or above with no less than Band 6 in any area, or equivalent.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Natasha Sinton
Email
n.sinton@yorksj.ac.uk