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Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes:
The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of marketing executives vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:
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