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Producers play an integral role in the television, film and video industries. A producer will oversee each project from conception to completion and may also be involved in the marketing and distribution processes.
Producers work closely with the directors and other production staff on a shoot. Increasingly, they need to have directing skills as they may be the director and be in charge of all project operations. Producers arrange funding for each project and are responsible for keeping the production within the allocated budget.
Creative input and the level of decision making varies, as this depends on the client and the brief.
Producers are responsible for facilitating a project and are involved in every stage of the television programme, film or video, overseeing the project from beginning to end, both in the studio and on location.
Essentially team leaders, they are supported by production assistants, coordinators and managers, depending on the size of the project.
In theory, the producer deals with all the practical and political aspects of keeping a project running smoothly, so that the director and the rest of the team can concentrate on the creative aspects.
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