Advertising account executive : Training

Training for advertising account executives varies depending on the agency but, generally, the majority of training is on the job. Some of the larger agencies may have structured training schemes in place.

Agencies may require new account executives to undertake external training, such as the Institute of Practitioners in Advertising (IPA)  Foundation Certificate. This is an online course for junior advertising professionals and covers the entire brand communications process. The IPA also offers a range of short courses and seminars for experienced staff. Communication Advertising and Marketing (CAM) Education Foundation  runs the Diploma in Marketing Communications, which includes an advertising module that can be studied part time, intensively or via distance learning.

Some agencies may encourage account executives to study towards a Chartered Institute of Marketing (CIM)  qualification. The CIM Professional Certificate in Marketing and the Professional Diploma in Marketing are popular with advertising account executives/managers. The Professional Postgraduate Diploma in Marketing is available to those who have already gained a significant level of knowledge and/or experience of marketing. The CIM qualifications usually take one year to complete and studying towards them requires CIM membership. However, associated membership benefits include attending marketing workshops and seminars free of charge or at a reduced fee.

When studying towards formal advertising/marketing qualifications, some agencies may offer financial support, provide study leave, or both.