Advertising account planner?
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Advertising account planners are responsible for creating the communication strategy for an advertising campaign. This includes targeting the right audience, as well as setting the tone and message of the campaign.
Planners are responsible for writing the formal brief and for providing the ideal environment for creative development.
They combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
Planners can be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one.
Tasks may include:
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