Advertising art director : Training

Training is often on the job, with new recruits expected to develop their skills as they work. In some large agencies, there may be structured training programmes, with in-house courses being available.

External training courses are also on offer. Candidates may study for the Institute of Practitioners in Advertising (IPA)  Foundation Certificate qualification. This is aimed at new creatives who have been in the role for up to one year. Members of the IPA can also have access to their professional development programme, which has specifically designed training courses and workshops.

Design & Art Direction (D&AD)  also has a professional development programme called ‘Workout’. This consists of a series of workshops which aim to develop skills and inspire creativity.

In addition to attending workshops and courses it is crucial to stay up to date with industry trends by going to exhibitions and conferences where you have the chance to network. Also read trade publications to keep abreast of new developments in the constantly evolving advertising industry.