Fitness centre manager : Job description

Fitness centre managers generally work in centres or clubs that contain a fitness suite or gym and changing facilities, and may also have some or all of the following:

• swimming pool;
• sports halls or courts;
• spa, sauna or therapy area;
• catering and other recreational facilities.

Their responsibilities usually cover the broad areas of marketing the facility, managing staff and dealing with the technical aspects of fitness provision and health and safety. The manager is also accountable for the overall profitability of the centre.

Large centres may have a team of several managers.

Typical work activities

Tasks vary according to the size and facilities of the centre or club. There are also some differences between local authority and privately run establishments. Typical work activities usually include:

• designing and promoting activities to meet customer demand and generate revenue;
• advertising and promoting the club or centre to increase usage, which may include commissioning and considering market research;
• recruiting, training and supervising staff, including drawing up staff rotas;
• carrying out health and safety checks on equipment and plant;
• arranging for maintenance, insurance, repairs and cleaning;
• maintaining high levels of customer care, often with a particular focus on avoiding ‘attrition’ (loss) of existing users;
• prioritising target activities and user groups (especially in local authority centres);
• handling complaints and incidents (e.g., accidents and emergencies, theft);
• delivering some fitness training or coaching in sports activities - often a good way of maintaining contact with customers;
• preparing and checking budgets and generating income;
• cashing-up and keeping stock records;
• purchasing equipment and supplies;
• using advanced management information (e.g., footfall, popularity of classes by hour) to improve provision and timetables and cope with fluctuations in demand;
• writing monthly or weekly reports and preparing cash projections for centre owners or more senior management.