IT sales professional : Entry requirements

This area of work is open to all graduates and diplomates, but a degree or HND in one of the following subjects may improve your chances:

• business information systems/technology;
• business/management;
• computer science/software engineering/computer engineering;
• mathematics;
• physics;
• electronics.

While a relevant degree is not always essential, subjects with a high technical content or a business management component may be favoured by employers. Some large employers require at least a 2:1 for entry to their graduate sales jobs. It is important to bear in mind that while it is helpful to have an interest in and knowledge of IT, it is not essential that you have the technical skills. Many companies will consider candidates who have a strong sales background or some other relevant experience for their particular business. For example, someone with a retail background may be able to move into a job selling IT software to the retail industry.

Although a pre-entry postgraduate qualification is not essential, a diploma or Masters in computing may be helpful for those without computing knowledge.

Pre-entry experience is not essential, but experience of a customer service or sales environment will improve your chances. Potential employers will be particularly impressed if you can demonstrate a passion for IT, evidence of exceeding sales targets and the ability to build successful customer relationships. Any sales experience may therefore be helpful, including working in a call centre or telemarketing role, where sales skills and the ability to meet targets are illustrated.

Candidates need to show evidence of the following:

• self-motivation and a competitive, results-driven attitude;
• passion, dedication and focus;
• a good level of technical understanding with enthusiasm for new technology and its commercial uses;
• stamina and resilience and the ability to work well under pressure;
• articulate and confident presentation skills and professional telephone manner;
• time-management skills and the ability to prioritise;
• attention to detail;
• persuasive and influential verbal communication skills;
• a strong team spirit;
• business awareness;
• a full, clean driving licence if the job includes regular travel to clients' premises.

Competition is relatively high and so it is worthwhile doing speculative applications as well as applying for advertised jobs. It may be helpful to read the trade press, such as Computer Weekly , and consult industry bodies, such as the Institute of Sales and Marketing Management (ISMM) , to keep up to date with industry progress, so you can illustrate a good working knowledge at interviews.

For more information, see work experience and internships and search courses and research.