Marketing executive : Career development

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1. Job description
2. Salary and conditions
3. Entry requirements
4. Training
5. Career development
6. Employers and vacancy …
7. Related jobs

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Case studies

• Marketing officer: Sheryl

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The CIM exists to develop the marketing profession, support aspiring marketers, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. Join The Chartered Institute of Marketing (CIM).

Promotion will generally be to marketing manager (usually after three to ten years) and then marketing director (usually after 10 to 15 years).

Career progression is firmly linked to gaining relevant experience and key transferable skills. One way of achieving this is by moving between in-house departments or working in a marketing agency/consultancy for several different clients. It may also be advantageous to move companies to obtain more rapid career development.

Marketing professionals can choose to remain in a general marketing role or specialise in a specific area of marketing, such as event management, direct marketing, marketing communications or public relations. You may also choose to become a freelance marketing consultant.

Increasingly, further qualifications, such as those offered by the Chartered Institute of Marketing (CIM)  are becoming a prerequisite for more senior marketing positions.

The granting of chartered status for individuals who meet the stringent criteria specified by the CIM has raised the image of the profession and means that chartered marketers are now ranked alongside other chartered professionals, such as surveyors and accountants.