Marketing executive : Training

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1. Job description
2. Salary and conditions
3. Entry requirements
4. Training
5. Career development
6. Employers and vacancy …
7. Related jobs

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• Marketing officer: Sheryl

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The CIM exists to develop the marketing profession, support aspiring marketers, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world. Join The Chartered Institute of Marketing (CIM).

Training for marketing executives varies depending on the organisation but generally, the majority of the training will be on the job. However, formal induction training may be offered by larger organisations offering graduate schemes. Such inductions usually reflect the structure, culture and practices of the organisation.

There are also a variety of short, external courses available, specifically designed for marketing professionals. For example, the Chartered Institute of Marketing (CIM)  runs a variety of short courses, which many organisations encourage their employees to go on as part of their continuous professional development (CPD). The Institute of Direct and Digital Marketing (IDM)  also offers a range of professional development and training courses.

Some employers encourage marketing staff to study towards the more formal qualifications offered by the CIM and may offer financial support, provide study leave, or both. Studying towards a CIM qualification requires CIM membership but associated benefits include attending marketing workshops and seminars free of charge or at a reduced fee.

The CIM qualifications, which usually take one year to complete, include:

• Introductory Certificate in Marketing - available to anyone wishing to gain basic skills in marketing;
• Professional Certificate in Marketing - available to those in junior marketing positions, those aspiring to a career in marketing or those moving to marketing from other backgrounds;
• Professional Diploma in Marketing - for marketers concerned with managing the marketing process at an operational level and looking to progress into marketing management;
• Chartered Postgraduate Diploma in Marketing - for those who have already gained significant knowledge and/or experience in marketing - this qualification focuses on the strategic aspects of marketing management.